In 2020 I co-founded Pantano, a design brand focused on developing innovative products to sell in shops across Argentina. Over time, the project evolved into Lunfardo, a brand that sells licences for 3D-printing files worldwide.
During the Pantano years I ran the brand end to end, from developing its identity to designing the products and managing the e-commerce. With the shift to Lunfardo, my work focused exclusively on directing the product catalogue and producing the photography and video that communicated each new launch.