SportAce — Engineered Performance
The brand

I developed parts and components to go with the bikes, both to improve their technical features and to lift how the brand is perceived, with products where even the smallest detail is designed around the rider.

The approach

The brand is about conveying engineering applied to performance, through component selection as well as design and communication.

My role

My role was to develop new products to be fitted to the bikes and sold separately. To do this, my tasks were to:

  • Research global market trends.
  • Propose improvements to existing products.
  • Develop new product lines.
  • Research which Chinese suppliers to work with on each component.
  • Work with Chinese suppliers to bring the designs to life.
  • Coordinate cross-functional groups for the complete design of each component, deciding its functional and technical features, look and feel, and packaging.
  • Prepare formal presentations for company management on upcoming developments.
  • Produce samples and follow up on changes, moving forward step by step to reach the final product.
  • Plan the launch of the products developed.
  • Present the products to the company's sales team and deliver technical training on each development.
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