Head of the Product DepartmentVolta · Topmega · SportAceLópez Hermanos — 2024 / 2026

Development & management
  • End-to-end product development, from idea to market launch
  • Coordination of cross-functional teams: design, purchasing, marketing and operations
  • Planning and tracking of development projects
  • Industrial and graphic design direction to define the look and feel
  • Component selection for each bicycle and its line-up
Research & market
  • Analysis of global trends and technologies
  • User research and understanding of market needs
Organisation & planning
  • Product proposals aligned with different segments and a scalable pricing structure
  • Definition of product lines, SKU architecture and naming conventions
  • Demand-based purchasing forecasts
Management
  • Technical and manufacturing criteria applied to design
  • Liaising with international suppliers for manufacturing and sourcing
  • Supplier negotiation
Miguel Margenat in an interview
Projects delivered

Videos & interviews