I took part in the development, leading the project:
- Researching market trends and proposing the product line.
- Writing the initial brief and setting its tone of voice.
- Choosing the bike's components.
- Defining suppliers and the purchasing strategy by production batch.
- Directing the product's visual language, defining its look & feel to build an identity consistent with the brand.
- Coordinating the strategic decisions that turned the initial concept into a production-ready product.
